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Netflix urges Bird Box fans to be careful...
You've been living under a rock if you've not heard all about Netflix's new hit TV series - Bird Box. Bird Box is the latest Netflix original film which has been creating quite a noise online, generating a strong online fanbase, like most of Netflix's work.
Without spoiling it for you, the film centres around a mother, Sandra Bullock, who tries to get her children to safety. They embark on a journey where they all have to stay blindfolded to avoid supernatural entities that, if seen, would cause them to commit suicide.
Bird Box was the best first 7 days ever for a film, the firm Tweeted 'Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box'. So it's no surprise that fans across the world have taken to social media to get involved in the #BirdBoxChallenge. This involved people videoing themselves performing normal everyday tasks blindfolded - sounds safe right? Well, Netflix doesn't think so either.
The streaming service took to Twitter last night to air its concerns over fans hurting themselves taking part in the challenge. 'Boy and Girl have just one with for 2019 and it is that you not end up in the hospital due to memes' - well played Netflix.